Ayush Jaiswal

Summer Intern @Dabur India Limited

Delhi, IN

Summer Intern – Dabur India Limited (Food & Beverages Division)Category: Fusion (Fruit Drink) & Coconut Water | Focus: Sales Enablement & Trade MarketingDuring my Summer Internship at Dabur India Ltd, I was actively involved in driving secondary sales and supporting the go-to-market execution for products under the Food & Beverages category — particularly Fusion and Coconut Water. My key focus areas included:Key Responsibilities:Driving Secondary Sales Growth– Promoted sales at the retail and wholesale level by educating trade partners about new schemes, offers, and product benefits.– Collaborated with on-ground sales teams to improve SKU-wise off-take across General Trade outlets.Distributor Stock Monitoring– Regularly visited distributor points to audit primary stock levels, ensure sufficient inventory, and identify reorder needs.– Helped in maintaining the balance between primary push and secondary pull to optimize stock flow.New Product Launch Execution (Fusion & Coconut Water)– Created awareness and excitement (ECO) in the market for new product launches through active trade engagement and visibility drives.– Introduced new products to retailers and wholesalers with detailed explanation of product features, rate, margins, and scheme structure.Trade Scheme Communication– Clearly communicated the benefits of ongoing and new promotional schemes to channel partners.– Ensured retailers and wholesalers understood margin structures and actively participated in promotions.Market Intelligence & Feedback Collection– Gathered insights on market demand, competitor activity, and consumer preferences to support scheme refinement and marketing decisions.

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