Ayush Jain

About Ayush Jain

As a business analyst in the banking sector, I am dedicated to driving growth and innovation through data-driven insights. When I\'m not analyzing data, you can often find me with my nose in a book, exploring new destinations, or challenging friends to a game of chess or basketball. My professional and personal experiences have taught me the importance of adaptability, communication, and creativity in problem-solving. I strive to bring these qualities to every project I work on, building strong relationships with stakeholders and driving meaningful results.

Experience

1. Business Analyst

   Effiya Technologies

   Jun 2022 — Present · Ahmedabad, IN

   Cross-Sell and Upsell Model Development for Revenue Growth and Conversion Optimization in UAE Banking Sector-Developed 20 cross-sell and upsell models for a leading UAE bank, which increased product uptake by ~15%-Utilized machine learning techniques to predict the top 3 products for each customer that would have the highest conversion rate, resulting in a ~25% increase in conversion rates-Conducted extensive data analysis on customer behavior, spending patterns, and demographic information to identify potential customers for each product-Collaborated with cross-functional teams, including marketing and sales, to ensure the successful implementation of the models-Trained and evaluated models using various algorithms, such as logistic regression, decision trees, and neural networks, to ensure their accuracy and effectiveness.2. Risk Mitigation and Customer Lifecycle Analysis for Secured and Unsecured Credit Lines in SMEs and Corporate Banking-Developed unsupervised learning models to segment customers for secured and unsecured credit lines for SMEs and corporate banking, resulting in a ~20% increase in revenue-Conducted extensive data analysis on customer behavior, credit utilization, and risk associated with default behavior to identify patterns and trends in customer segments-Utilized techniques such as clustering, principal component analysis (PCA), and k-means to segment customers based on their credit needs and risk profiles-Conducted customer lifecycle analysis to understand the usage patterns of credit lines and predict potential defaulters-Collaborated with cross-functional teams, including risk management and credit underwriting, to ensure the successful implementation of the models.

Education

• Sardar Vallabhbhai National Institute of Technology, Surat

  B.Tech 1, Mechanical Engg.

  2018 — 2022