Ayush G.

About Ayush G.

I am a driven and versatile professional with a strong foundation in Project Management, FP & A, Product Management, Strategy, Business Growth, Payments and Data Analytics. Currently, at Axis Bank, I take care of strategic initiatives for RuPay and UPI within the Cards vertical, delivering high-impact projects that fuel innovation, portfolio growth, and customer engagement.With an MBA from NMIMS Mumbai and credentials as a PMP® and FMVA® certified professional, I bring a well-rounded blend of strategic thinking, analytical depth, and executional excellence. I began my career at Maruti Suzuki, where I contributed to market expansion through end-to-end project delivery, contract and vendor management, and cross-functional stakeholder alignment. Passionate about solving complex problems and driving measurable outcomes, I thrive in dynamic, fast-paced environments and continuously seek opportunities to create meaningful business impact. I am well-versed in deploying LLM tools for research and automation, and I am very keen on learning and contributing to the AI & ML domain, including deep learning and neural networks.Fintech|Credit Cards |UPI |Payments|Project Management |Marketing Campaigns| Google Analytics(GA4)|Strategic Partnerships |Python |SQL

Experience

1. Business Growth Manager

   Axis Bank

   Jun 2024 — Present · Mumbai, IN

   Portfolio Manager, Credit Cards • Lead strategic initiatives to increase RuPay Credit Card and UPI engagement, focusing on customer activation, usage, and retention.• Designed and executed spend campaigns using omnichannel communication like WhatsApp, SMS, and email.• Manage partnerships with TPAPs like CRED, PhonePe, and Google Pay to drive card linkage and portfolio expansion.• Leverage data-driven nudges and reward campaigns to improve activation rates and grow RuPay card market share.• Oversee customer issue resolution to ensure seamless service delivery and enhance user experience.• Lead business-side implementation of regulatory projects, aligning internal and external stakeholders.

Education

• Punjab Engineering College

  Bachelor of Technology - BTech, Civil Engineering

• St. Anselms School Alwar

  PCM

  2011 — 2014

• SVKM's Narsee Monjee Institute of Management Studies (NMIMS)

  Master of Business Administration - MBA, General Management, Finance, Strategy, Marketing