Ayush Chaddha

About Ayush Chaddha

I’m currently leading Paid Media Strategy for India and ASEAN at Salesforce, where I own the regional growth engine that converts marketing investment into measurable pipeline and revenue.Operating within the APAC Global Media Strategy framework, my mandate extends beyond campaign delivery. I drive investment strategy, performance governance, and scalable media architecture across high-growth markets—ensuring every marketing dollar compounds into durable revenue impact.My focus areas include:• Full-funnel growth strategy aligned to revenue targets• Marketing investment planning and ROI accountability• Advanced audience strategy and precision targeting• Scalable execution across agency and AdTech ecosystems• Cross-functional alignment with sales, product, and global marketingI operate at the intersection of growth, finance, and brand—building systems that are performance-led, data-governed, and built for scale.Prior to Salesforce, I led Social and Digital Marketing for India and South Asia at Microsoft, where I shaped integrated marketing programs that blended paid media, community engagement, and product storytelling to drive enterprise pipeline. I’ve also worked across global networks such as WPP and Dentsu, building and optimizing large-scale media programs for multinational brands—developing deep expertise in performance marketing, media economics, and cross-market orchestration.With over a decade across B2B SaaS technology, and global agency ecosystems, I bring a balanced lens of brand, growth, and governance—designing marketing engines that scale revenue predictably.

Experience

1. Paid Media Strategy Lead - India & Asean

   Salesforce

   Mar 2026 — Present · Bengaluru, IN

Education

• Sri Aurobindo Centre for Arts & Communication

  Post Graduate Diploma, Public Relations, Advertising, and Applied Communication

  2016 — 2017

• Delhi University

  Bachelor’s Degree, Computer Science

  2010 — 2013

Skills

• Social Media
• Marketing
• Public Relations
• Web Content
• Content Writing
• Freelance Writing
• Blogging
• Copywriting
• Creative Writing
• Editing
• Copy Editing
• Writing
• Proofreading
• Integrated Marketing Communications Planning
• Digital Marketing
• Online Marketing
• Strategic Communications