Ayumi Williams
Sr Ux Designer @The College Board
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WORK HISTORY
Sr Ux Designer @The College Board
Drove UX strategy by translating complex business and technical requirements into actionable insights, defining clear user personas and hypotheses—resulting in a 30% reduction in rework and more focused product planning.* Oversaw the creation of user journeys and experience flows to articulate current and future states, enabling cross-functional teams to align around key user pain points and improving task success rates by 25%.* Led the design and execution of wireframes, interactive prototypes, and detailed specifications, ensuring consistent storytelling across teams and cutting design review cycles by 40%.* Championed our design system, mentoring designers on scalable component usage and expanding the library by 35%, improving efficiency and design cohesion across multiple product lines.* Collaborated closely with the Accessibility team, setting standards and implementing compliance reviews that led to 100% WCAG 2.1 AA adherence across all key releases.* Presented high-impact design concepts and UX strategies to senior stakeholders and executives, driving a 50% increase in stakeholder alignment and expediting decision-making.* Streamlined design-to-dev handoffs using tools like Figma, Zeplin, and InVision, decreasing QA feedback loops by 20% through improved documentation and collaboration standards.* Partnered with product, engineering, and PM teams to align timelines and priorities, delivering 98% of design milestones on schedule across complex, multi-squad initiatives.* Led cross-functional collaboration sessions, design critiques, and workshops, fostering a culture of co-creation that elevated team engagement and accelerated innovation velocity by 25%.* Owned delivery timelines and design outcomes across the UX team, empowering team members while ensuring strategic alignment and successful on-time execution.
EDUCATION
Brooks College
Associate of Arts (AA), Fashion/Apparel Design
Springboard
UX Design
SKILLS
ABOUT AYUMI WILLIAMS
Hello, my name is Ayumi Williams.I am excited to apply for the UX Design leadership position. As an accomplished UX Design leader with 20 years of experience, I have successfully blended design innovation, user-centered processes, and strategic business insights to drive UX initiatives from concept to execution. My career has focused on creating compelling user experiences that align with business goals while fostering collaborative environments that encourage creativity and excellence.In my current role as a Senior UX Design Engineer, I’ve spearheaded the redesign of the Student Enrollment product for B2B clients in the Higher-Ed sector. By simplifying and streamlining the enrollment process, my team achieved a 41% increase in the purchase rate post-launch. This project has strengthened my ability to lead cross-functional teams and deliver seamless UX that directly contributes to business success.Additionally, as part of my role at IHI Interface Human, I led the UX research and UI design for the Los Angeles Unified School District (LAUSD) parent enrollment and administrative site redesign. This project involved conducting in-depth user research to understand the needs of both parents and administrators, leading to the creation of a more intuitive and user-friendly interface. The redesign significantly improved user satisfaction and operational efficiency for the district.As the UX Design Director at Buzzable, I not only managed design strategy but also played a key role in hiring, mentoring talent, and driving critical fundraising efforts. My leadership extended beyond design, as I was responsible for facilitating workshops and ensuring the successful development and delivery of end-to-end design strategies. Throughout my career, I’ve been passionate about advancing UX strategies that enhance customer satisfaction and drive business growth.I believe my experience, coupled with my strategic design mindset, makes me a strong fit for a leadership role. I am eager to contribute my skills to your team and lead impactful UX initiatives that elevate both user satisfaction and business outcomes.
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