Ayumi Rogers
End User Experience @ Koah | User-First GenAI Monetization
- Role
- VP, End User Experience at Koah
- Location
- Oakland, CA, US
- LinkedIn followers
- 500 followers
About Ayumi Rogers
I help businesses understand where their customer experiences break down and how to rethink them in ways that drive trust and growth.For many years, I led UX consulting at Google, guiding businesses through major platform shifts and helping them adapt to changing user behavior.After Google, I founded Nice Things Studio to continue championing the customer experience, turning customer insight into clear, actionable strategy.Today, I apply that same lens to Generative AI, helping businesses understand emerging behaviors and connect with customers in ways that feel meaningful and relevant.
Experience
VP, End User Experience
Feb 2026 — Present · San Francisco, CA, US
Generative AI is becoming the new interface for the internet. Koah helps AI apps monetize high-intent conversational moments through native, contextual advertising, enabling advertisers to show up meaningfully within these conversations while preserving user trust and maintaining a high-quality experience.At Koah, I obsess over the end user experience, ensuring ad experiences are additive, relevant, and feel natural in the moment, ultimately building a sustainable and profitable channel for GenAI apps and advertisers.
Education
Dartmouth College
BA, Cultural Anthropology
University of Auckland
Semester Abroad, Cultural Anthropology
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