Aysu Farbiarz
Head of Data, Customer Insights & Performance and Strategy at Squarespace | Cognitive Psychology PhD
- Role
- Sr Manager of Insights & Data Analytics at Squarespace
- Location
- Brooklyn, NY, US
- LinkedIn followers
- 500 followers
About Aysu Farbiarz
My passion is running teams that efficiently and effectively analyze data on user behavior to inform business decisions. I have 10+ years of experience in data analytics and UX research (mainly SQL, Hive, Matlab, R, and STATA) and 4+ years of experience in management. I\'ve worked in Product Analytics, Data Integration and UX Research. Feel free to shoot me a message on LinkedIn if you\'d like to get in touch! Check out my personal site: https://aysufarbiarz.squarespace.com/
Experience
Sr Manager of Insights & Data Analytics
Oct 2021 — Present
As part of the Senior Management Team, developed, organized, and implemented strategies to drive business goals. • Built two analytics departments from scratch, created the vision, roadmaps, processes for scalable & sustainable teams.•Trained the data function from scratch to become a high performing, motivated, and integrated function within the larger organization. • Managed the crafting of north star KPIs, helped prioritized business opportunities, spearheading continuous improvement in alignment and strategy.• Guided the data function through organizational change, mobilizing and organizing people to achieve our targets.
Education
Yale University
Master of Science (M.S.), Experimental Psychology
2009 — 2012
Yale University
Doctor of Philosophy (Ph.D.), Psychology
2009 — 2014
Franklin & Marshall College
BA, Economics, Cognitive Science
2005 — 2009
Skills
- Data Analysis
- Sql
- Research
- Postgresql
- Usability Testing
- Google Analytics
- Powerpoint
- Analysis
- Matlab
- User Experience Testing
- Windows
- Os X
- Research Design
- Stata
- Nosql
- Excel
- Qualitative Research
- Cognitive Psychology
- Experimental Design
- Mac Os X
- Visual Basic
- Microsoft Office
- Teaching
- Public Speaking
- Science
- Psychology
- Social Psychology
- Spss
- Scientific Writing
- Statistics
- R
- Survey Design
- Survey Research
- Programming
- User Experience Design
- Project Management
- Higher Education
- Management
- Analytics
- Quantitative Research
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