Ayşenur Sağdıç

About Ayşenur Sağdıç

With over a decade of experience in education technology, language and literacy education, and research, I build and lead high-performing teams that translate complex data into actionable insights, driving the development and launch of innovative and impactful educational products at scale.Professional Experience:• Research Leadership: Directed comprehensive efficacy, market, user research, and impact research initiatives, overseeing cross-functional teams of product managers, engineers, subject matter experts, and research partners.• Edtech Innovation: Designed an award-winning gamified digital simulation for multilingual/English learners, securing competitive grant funding from industry leaders, including Duolingo, for high-impact research.• Program and Curriculum Development: Developed and delivered data-informed, technology-enhanced programs, courses, and curricula, employing backward design and needs assessment.• Teaching: Over a decade of classroom experience teaching linguistics, second language acquisition/multilingualism, academic literacy, and ESL/EFL courses in the US and internationally, recognized with multiple teaching excellence awards.• Thought Leadership: Authored over 15 peer-reviewed publications in major international journals, produced numerous research reports, executive summaries, and research briefs, and delivered more than 25 presentations at top international conferences, along with invited talks, workshops, and webinars to diverse audiences.Technical Expertise:• Research Methodologies & AI: Advanced quantitative, qualitative, and mixed-methods research, including generative AI-enhanced research and AI applications for education.• Data Storytelling: Market research, conjoint analysis, Total Addressable Market (TAM) analysis, customer segmentation, win-loss, TURF, focus groups, in-depth interviews, user experience (UX), A/B testing, usability testing, playtesting, proficient in R, SPSS, JASP, Excel, Google Sheets, Tableau, and Looker.• Survey Design & Insights Panel Management: Extensive experience in executing large-scale surveys using platforms including Qualtrics, SurveyMonkey, Alchemer, and research panel management through Alida and BHN Rewards.• Instructional Design: Extensive instructional design experience using LMSs (Canvas, Blackboard, Moodle), Adobe Captivate/InDesign, Articulate360, Canva, Panopto, EdPuzzle, VoiceThread, and Vyond.

Experience

1. Executive Director, Market and User Research

   Amplify

   Jul 2025 — Present

   I lead Amplify’s Market and User Research teams, setting the vision and priorities to ensure product-market fit, impact, and measurable outcomes for the millions of educators and students we serve. I partner closely with the executive leadership and cross-functional teams to gather and embed actionable research insights into product strategy, marketing, and sales.

Education

• Orta Doğu Teknik Üniversitesi / Middle East Technical University

  Bachelor of Arts - BA, Foreign Language Education; Minor: International Relations

• Georgetown University

  Doctor of Philosophy - PhD, Applied Linguistics

  2017 — 2022

• Georgetown University

  Master of Science - MS, Applied Linguistics

• University of Cambridge

  ICELT (In-Service Certificate in English Language Teaching)

• Northern Arizona University

  Master of Arts - MA, Teaching English as a Second Language (Applied Linguistics track)

Skills

• Second Language Acquisition
• Language Teaching
• Public Speaking
• English for Academic Purposes
• Eap
• Teaching English as a Second Language
• L2 Assessment
• Applied Linguistics
• Quantitative Research
• Research
• Higher Education
• Pragmatics
• Linguistics
• English as a Second Language (Esl)
• Academic Writing
• Teaching English as a Foreign Language
• Assessment
• English Language Teaching (Elt)
• Interlanguage Pragmatics
• Tesol