Ayse Dibek
Head of Data & Measurement - Retail @Google
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WORK HISTORY
Head of Data & Measurement - Retail @Google
Berlin, DE
Responsible for driving business growth by embedding a value-centric measurement philosophy into the core sales motion- Leads team strategy, fostered cross-functional collaboration with Sales and Product leadership, and developed innovative frameworks to prove the ROI of Google\'s media solutions- Oversees all people management functions, including performance evaluations, check-ins, and ongoing coaching to drive team success and individual growth - Leads team strategy across a complex portfolio of measurement solutions, including Incrementality, Enhanced Conversions, and first-party data activation.
EDUCATION
University College Dublin
Bachelor of Arts (BA), Economics, Politics
University College Dublin
Master of Science - MS, Economics
SKILLS
ABOUT AYSE DIBEK
Strong experience in digital media, gaming, app marketing, e-commerce- Empowering people leader- Responsible for driving growth, media strategy for global gaming clients such as: King, Rovio, Peak Games, Plarium, SpaceApe, Mag Interactive, Mindcandy, Pretty Simple. As well as e-commerce clients such as: Puma, Nike, Ralph Lauren, Converse, Reebok, Lacoste, Michael Kors- Deep expertise in Gaming growth - paid (user acquisition, particularly via paid social) & organic (product growth strategies, monetisation, retention)- Excellent problem solver, analytical and thrives under challenges. Exceptional leadership, stakeholder & project management skills- Excels at fast paced environments and great at crisis management- Ruthless prioritisation, efficient time management, data driven with a strong focus on impact- Experience in Risk & Payments on Mobile & Desktop- Data driven (Excel, SQL) & Self taught coder (Swift), developed, designed and launched own mobile apps.
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