Ayushre Tewari
PPO at ITC || Marketing officer - Spices||
- Role
- Marketing Officer at ITC Limited
- Location
- Durgapur, WB, IN
- LinkedIn followers
- 500 followers
About Ayushre Tewari
On-Ground Marketing Activities: Conceptualize and execute impactful on-ground activities as part of marketing campaigns to drive brand engagement.•Statutory Compliance: Ensure packaging materials comply with Legal Metrology 2011 and FSSAI regulations.•Consumer Testing & Product Development: Conduct product testing to identify improvement areas and collaborate with senior managers and the PD team to develop the product.•Product Launch Coordination: Manage product launch by coordinating with cross-functional teams, from inception to market release.•Sales Channel Management: Oversee sales on Modern Trade and e-commerce platforms, conducting promotional activities to boost sales. Lead merchandisers/promoters to enhance brand visibility in ISS and MT outlets.•Brand Visibility: Work with sales teams to develop localized plans and increase brand visibility in key markets.•Marketing Collaterals: Design and procure marketing materials with creative agencies and vendors.•Consumer Feedback: Monitor and address consumer complaints, highlighting areas for product quality improvement.
Experience
Marketing Officer
Apr 2025 — Present · Kolkata, IN
Education
Globsyn Business School
Pgdm, Business Administration and Management, General
2022
Globsyn Business School
Postgraduate Diploma in management , Marketing and sales
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