Ayoub Salih
Mobile Money Global Lead @Digital Virgo
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WORK HISTORY
Mobile Money Global Lead @Digital Virgo
Aix-en-Provence, FR
Trusted to pilot the strategic project of developing Mobile Money Payment solutions at the group level, with P&L accountability.• Lead the development and implementation of mobile money as payment solutions across Africa for premium digital content services.• Collaborate with financial institutions (Wave, Orange Money, M-Pesa.), telecom operators and regulatory bodies to ensure compliance and scalability.• Analyze market trends and customer behaviors to design tailored usage and payment experiences.• Report to executive management with insights and plans on adoption, revenue growth, and market opportunities• Expanded financial inclusion by enabling millions of underbanked individuals to access premium digital content (VOD & TV, Sport Broadcasting, Education.)• Increased transaction volumes and revenue by scaling media buying as well as offline distribution channels• Strengthened the company’s presence in high-growth African markets, contributing to revenue diversification.
EDUCATION
Lycée Chateaubriand
CPGE MPSI-MP*
Ecole Centrale de Marseille
Master of Engineering - MEng
Aix-Marseille Graduate School of Management - IAE
Master of Science - MS
ABOUT AYOUB SALIH
With dual Master’s degrees in Strategic Management of International Business from Aix-Marseille Graduate School of Management and Engineering from Ecole Centrale Méditerranée, I bring a multidisciplinary perspective to strategy and operations.
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