Praise A.

Senior Product Designer Consumer Loans @Moniepoint Group

London, GB

Designed end-to-end loan experience that reduced application friction by 40% through transparent pricing displays and explicit privacy controls, directly addressing user fears.Led user research and discovery initiatives, translating personas and qualitative insights into empathetic product solutions addressing key pain points through human-centered design principles.Advocated for transparency-first features across Product, Risk, Compliance, Content, and Engineering teams through stakeholder management and agile collaboration, reframing compliance concerns as conversion optimization opportunities and resulting in explicit permissions screens and fallback states balancing regulatory requirements with user trust-building.