Ayn Dietrich-Williams

Associate Vice President @YMCA of Greater Seattle

Seattle, WA, US

Lead a talented team of marketing and communication experts in the development and implementation of strategies that elevate brand awareness, foster community engagement, and drive membership and program growth. We launch comprehensive communication campaigns, storytelling on owned channels, executive communication that promote our brand reputation, crisis response messages, and digital content that drives a personalized user experience. My work supports the YMCA’s mission by ensuring consistent, compelling messaging across all channels and cultivating meaningful connections with members, partners, and the broader community- Support experts who design and implement multi-channel marketing campaigns contributing to significant growth in membership, program participation, and community engagement- Advise on content that improves brand consistency through earned media placements, data-informed social media strategy, and social impact storytelling - resulting in measurable increases in impressions and conversions- Manage a seven-figure marketing budget and lead a high-performing team, optimizing resource allocation and campaign effectiveness to deliver strong ROI in support of organizational priorities.

Randolph-Macon Woman's College

Bachelor’s Degree

Columbia University Graduate School of Arts and Sciences

Master’s Degree

Thomas Jefferson High School for Science & Technology

High School