Aymee Knowles

About Aymee Knowles

I lead digital commerce and growth businesses with full accountability for revenue, customer experience, and scalable performance. I operate at the intersection of product, merchandising, data, and marketing; turning ambiguity into strategy and strategy into measurable financial results. I am obsessed with AI. The capabilities are endless. At Publix, I drive nine-figure e-commerce revenue by identifying growth gaps, expanding digital assortment, optimizing merchandising strategy, and launching high-impact product experiences across Publix.com and the app. I own performance from roadmap prioritization and search optimization to experimentation strategy and conversion improvement; ensuring the business hits its revenue targets.At LEGOLAND, I led the annual pass program and played a key role in launching a new hotel property, overseeing go-to-market strategy, demand generation, pricing support, lifecycle marketing, and cross-channel revenue optimization. Managing a subscription-based business sharpened my expertise in retention, loyalty, customer lifetime value, and recurring revenue growth.I specialize in solving complex, high-impact problems. When growth stalls, demand is unclear, or execution lacks structure, I step in, connect the data, align stakeholders, and build scalable systems that move the number. I’m comfortable building from scratch, operating in gray space, and leading through change.My leadership style is decisive and collaborative. I bring together product, engineering, UX, analytics, and marketing teams to execute with clarity and urgency. I prioritize what drives financial impact, eliminate friction, and focus relentlessly on outcomes.What differentiates me is ownership. If I’m responsible for it, it gets figured out. If revenue opportunity exists, we capture it. If customers encounter friction, we remove it. I think like a business operator first and a functional leader second.I’m energized by organizations looking for a leader who can step in, assess quickly, solve decisively, and scale growth with confidence.

Experience

1. Digital Product Manager - Ecommerce, Merchandising & Category Experience

   Publix Super Markets

   Dec 2021 — Present · Lakeland, FL, US

Education

• Troy University

  Master of Science (M.S.), Strategic Communication

  2016 — 2018

• Troy University

  B.S.B.A. - Global Business, Marketing

  2013 — 2015

• Flagler College

  AA, Communications

  1999 — 2001

• HB Plant High School

  HS, High School Diploma

  1995 — 1999

• Troy University

  Master of Computer Science - Artificial Intelligence, Computer and Information Sciences and Support Services