Aylin Figueroa
Digital Marketing / Digital Content Creator • Marketing and Joel A. Katz Music and Entertainment Business Alumi at Kennesaw State University
- Role
- Fan Engagement at Def Jam Recordings
- Location
- Atlanta, GA, US
- LinkedIn followers
- 500 followers
About Aylin Figueroa
I’m a marketing creative passionate about connecting artists and audiences through storytelling, strategy, and culture. I’ve built a diverse portfolio in music and media, working with brands from emerging platforms to major labels.My experience includes managing TikTok fan pages for Def Jam Recordings, co-founding the Urs Truly media platform, and leading campaigns for 7–One Sounds Management that strengthened artist visibility across digital platforms. I thrive at the intersection of creativity and strategy, from developing content concepts to executing full-scale projects that build brand identity and engage communities.Skilled in social media management, content creation, brand development, and project coordination, I bring a collaborative approach and a commitment to creating work that resonates. My goal is to grow with innovative teams, shaping culture and making a lasting impact in the entertainment industry!
Experience
Fan Engagement
Apr 2025 — Present
Boost engagement across multiple TikTok pages, resulting in over 1 million TikTok likes & over 50k followers.
Education
Kennesaw State University - Michael J. Coles College of Business
Bachelor's degree
Kennesaw State University
Joel Katz Music and Entertainment Business Program
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