Ayesha McAdams-Mahmoud
Senior Director, Research & Insights - Commerce & Marketing Clouds @Salesforce
Signup · Get unlimited contacts
WORK HISTORY
Senior Director, Research & Insights - Commerce & Marketing Clouds @Salesforce
US
EDUCATION
Harvard T.H. Chan School of Public Health
Doctor of Philosophy (Ph.D.), Social and Behavioral Sciences
Emory University
Masters of Public Health, Behavioral Sciences & Health Education
Northwestern University
Bachelor of Science, Journalism and History
ABOUT AYESHA MCADAMS-MAHMOUD
Research Strategist and Social Scientist with 15+ years of experience guiding business and community partners with user research and data. I am an expert in pairing mixed methods with participatory approaches to surface user insights and experiences in innovative ways. Skilled in end-to-end research design, team supervision, program management, cross-sector partnerships, and data analysis. Passion for building coalitions, facilitating workshops, and conducting community-engaged research. Subject-specific expertise in digital storytelling, criminal justice, positive psychology, and equity-centered design. Special Interests: Qualitative Research Methods • Survey Design & Analysis • Digital Storytelling • Cross-Sector Coalition Building • User Experience Research • Strategic Communications • Media Advocacy & Relations • Health Policy • Program Evaluation • Quantitative Research • Consumer Research • Interviewing • Diary Studies • Usability Testing • Marketing, Design and Strategy Influence • Thematic and Discourse Analysis
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.