Ayesha M.
Marketing Manager, Small Business Acquisitions @RBC
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WORK HISTORY
Marketing Manager, Small Business Acquisitions @RBC
Designed and executed integrated marketing campaigns that drove growth in small business client acquisition- Launched digital-first campaigns that increased small business client acquisition- Built and managed test-and-learn programs to optimize messaging and targeting- Oversaw affiliate program, expanding reach and delivering acquisition growth- Partnered cross-functionally to align strategy, execution, and performance measurement.
EDUCATION
Carleton University
Bachelor of Commerce, Marketing
SKILLS
ABOUT AYESHA M.
I believe great marketing sits at the crossroads of creativity, data, and human connection.With 15+ years of experience, I’ve led hands-on marketing initiatives that drive growth for both B2C and B2B audiences. From demand generation initiatives to targeted acquisition efforts, I know how to build strategies that resonate across the full funnel—awareness, consideration, and conversion.I combine creativity with analytical thinking, using insights to shape campaigns that connect with people and deliver measurable results. My expertise spans digital, social and traditional channels, giving me the ability to design integrated programs that meet audiences where they are.Collaboration is central to how I work. I build strong cross-functional partnerships and bring teams together to execute cohesive, effective marketing. Whether launching high-impact campaigns or optimizing performance in real time, I focus on aligning strategy and execution to achieve impact.I’m passionate about marketing that not only drives growth, but also creates meaningful connections—whether with consumers or business decision-makers.
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