Ayesha Sohail

About Ayesha Sohail

I’m a Product Designer with 4+ years of experience driving product strategy, UX, and design execution from concept to launch. Most recently, I led the end-to-end design and product vision for a cross-platform social-gaming startup, scaling it from idea to global release. With a background in anthropology and analytics, I design at the intersection of empathy and logic - grounded in curiosity for how people think and precision for how systems work. My goal is simple: to design products that meet people where they are and make even complex tools feel effortless, human, and a pleasure to use.

Experience

1. Co-founder & Lead Product Designer

   Showyaroll

   Jan 2024 — Present · San Francisco, CA, US

   Co-founded and led end-to-end product vision and design for a social-gaming startup turning personal photos into memory-driven, interactive gameplay on iOS and Android.Defined and executed the product vision and UX strategy from concept to global MVP launch in 8 countries; led 200+ player playtests and leveraged behavioral insights to optimize onboarding and engagement loops.Built and maintained a unified cross-platform design system spanning typography, motion, and accessibility, streamlining 50+ production screens and cutting developer handoff time by 33%.Redesigned high-friction game flows into intuitive user journeys that raised usability scores to 4.6/5 and boosted session engagement by 25%.Designed an in-flow monetization model replacing a traditional in-app store, preserving gameplay immersion while establishing scalable revenue streams.Established the analytics framework and event schema with engineering to track engagement, retention, and conversion, enabling data-informed iteration.Designed and coded the marketing website using custom HTML/CSS and GSAP animations, creating an interactive hero experience that elevated brand storytelling and increased waitlist conversions. Partnered with engineers and a data scientist to prototype AI-driven gameplay mechanics leveraging LLMS/VLMS for personalized photo curations.Led cross-functional design sprints and roadmap workshops with engineering, brand, and growth teams in collaboration with veteran game designers and executives from Sony, EA and Ubisoft to drive gameplay innovation.

Education

• University of California, Berkeley

  Bachelor of Arts in Anthropology

• Springboard

  UI/UX Design Career Track, Certification