Ayesha Morse
Commercial & MarTech Digital Operations & Solutions Enabler | Project Management Expert | Cross Functional Team Driver
- Role
- Portfolio Director, Data Technology & Engineering, Commercial & Medical Affairs at Vertex Pharmaceuticals
- Location
- Winchester, MA, US
- LinkedIn followers
- 500 followers
About Ayesha Morse
As a Marketing Operations and Project Management Leader with over 18 years of experience, I have consistently driven success within digital agencies and omnichannel teams. My career has been marked by a passion for optimizing the intersection of people, processes and tools to deliver exceptional end-to-end marketing, business, and IT programs. I specialize in implementing efficient operating models to deliver omnichannel campaigns encompassing web, email, media, SMS and more while nurturing diverse skillsets and teams critical for marketing and operations across strategy, user experience, creative, engineering, IT, regulatory, privacy and data and analytics.Areas of Expertise: Project Management, Marketing Operations, MarTech Platforms, Website Development & Planning, Digital Marketing Lifecycle Optimization, Operating Model Implementation, Annual Planning and Roadmap Development, Team Leadership, Mentoring, Tools & Vendor Analysis, Capacity Planning, Waterfall & Agile Methodologies. Project Expertise: Omnichannel Campaign Orchestration, Marketing Automation, E-commerce, New Capabilities Offerings, Product Launches, Website Development, Partnerships & Sponsorships, Online Media, Direct Mail, Email, Video Production, SMS, CRM.Industries: Pharmaceutical, Life Sciences, Financial Services, E-commerce, Spirits and Wines, Law Firms, Insurance, Manufacturing, Retail, Medical Devices
Experience
Portfolio Director, Data Technology & Engineering, Commercial & Medical Affairs
Sep 2024 — Present · Boston, MA, US
Education
The Ohio State University Fisher College of Business
BSBA, International Business, Marketing
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