Ayesha K.
Digital Marketing Apprentice @Fortrea
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WORK HISTORY
Digital Marketing Apprentice @Fortrea
Analyzed website traffic, user behavior, and engagement metrics using GoogleAnalytics to create actionable performance reports«Tracked and improved site visibility and technical health using Google SearchConsole, resolving indexing and crawling issues«Conducted keyword research using Semrush, identifying high-performingkeywords for SEO campaigns«Maintained and organized Excel reports for keyword research and performancetracking«Customized and adapted existing website templates using Figma, aligning themwith brand guidelines and business goals.
EDUCATION
Oxford Brookes University
MSC
Mount Carmel College, Palace Rd, Bengaluru
Master's degree
Mount Carmel College, Palace Rd, Bengaluru
Bachelor of Commerce - BCom
Presidency College, Bangalore
12th
ABOUT AYESHA K.
Digital Marketing Apprentice at Fortrea | Freelance Digital Marketer I have hands-on experience in the digital marketing industry. I specialize in creating and executing effective online strategies that boost brand visibility and drive measurable growth. Currently working full-time as a Digital Marketing Apprentice at Fortrea, I’ve had the opportunity to apply my skills in a professional, fast-paced environment. Simultaneously, I work as a freelancer, helping clients across industries enhance their digital presence through tailored marketing solutions. Core Skills: Social media content creation & strategy Google Ads campaign setup & management SEO (on-page, off-page) using SEMrush, Google Analytics & Google Search Console WordPress landing pages & website optimization Canva & Adobe Photoshop to design posters, reels, & branding visuals Video editing using Filmora & VN Domain/hosting management via GoDaddy & HostGator UI/UX with Figma Excel for reporting & keyword research
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