Ayelet Yaari
Product Marketing Lead (Global) @Vicon
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WORK HISTORY
Product Marketing Lead (Global) @Vicon
Oxford, GB
Launched Vicon\'s first ML-powered solution. Positioning Vicon\'s markerless solution as the real-time creative decision tool that accelerates vision into visualization, enabling filmmakers and game developers to experiment and make confident decisions from day one.Partnered with leading Games and Film customers to develop compelling case studies, PR, testimonials and content that drove market awareness. Implemented systematic VOC methodologies, accelerating feedback loops from development and beta partners, and enhancing cross-functional alignment. • Built a high-performing product marketing function from zero. Established comprehensive frameworks and tools (hi again AI!) for market research, competitive positioning, messaging, GTM execution and cross-departmental collaboration.•Championed internal enablement and external storytelling, including sales collateral, launch plans, and competitive intelligence, significantly improving sales confidence and speed-to-market across teams.
EDUCATION
Tel Aviv University
Bachelor’s Degree, History (Magna Cum Laude)
ABOUT AYELET YAARI
A product marketing professional with +7 years of diverse experience in B2B SaaS, specializing in positioning & messaging, go-to-market strategy and enablement. I tune in to colleagues and customers, turning their smart perspectives into precise messaging and marketing strategies that drive adoption, engagement and revenue.I love learning new things and solving problems. My co-workers say that I am: 1. Energetic with a relentless drive2. Curious and creative3. Really good at grabbing insights and understanding our audience Reach out if you want to chat about AI for Product Marketing and Enablement.
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