Ayelet Aviv
Vice President, Creative | Generative Artist | Exploring Technology, Surrealism & Botanica
- Role
- Vice President, Creative at Aetrex, Inc.
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Ayelet Aviv
Art and Creative Director with over 20 years of experience creating revenue-generating…
Experience
Vice President, Creative
Apr 2016 — Present · Teaneck, NJ, US
Successfully conceive, manage and execute all aspects of creative direction for Aetrex Worldwide, a $60MM Technology, Footwear & Orthotics company.Selected Achievements:• Elevating the Aetrex brand image and increasing its visibility by conceiving the creative strategy, rebranding andnew visual language• Efficiently lead a team of art directors, copywriters, photographers, 3D animators, and video editors to executethe brand\'s creative vision• Skillfully conceptualize and design Albert™, Aetrex’s 3D Scanning Software. Create and produce all the UI/UX• Create the concept and execute the company’s bi-seasonal fashion footwear photoshoots. Direct a team ofphotographers, models, fashion stylists and hair and makeup for each photoshoot in both stills and video. Managepostproduction, retouching and color correction for these projects• Envision, design and executed the company’s next-generation packaging of orthotics, 3D printed orthoticsand footwear• Conceptualize and oversee execution of the company’s trade show booths in USA, Europe and the Middle East.• Establish and write the company’s brand guidelines for the Technology and Footwear divisions.• Create and execute the company’s b2c and b2b homepages and digital newsletters
Education
Wizo France School of Arts, Israel
Bachelor's degree, Graphic Design, Art History
1991 — 1994
Skills
- Logo Design
- Advertising
- Magazines
- Mobile Web Design
- Online Advertising
- Color Correction
- Social Media
- Rebranding
- Social Media Marketing
- Typography
- Web Design
- Adobe Creative Suite
- Brochures
- Color Theory
- Digital Media
- High-End Retouching
- Graphic Design
- Branding & Identity
- Packaging
- User Experience
- Marketing Strategy
- Motion Graphics
- Photoshop
- Concept Development
- Digital Strategy
- Digital Illustration
- Image Manipulation
- Color Management
- UI/UX
- Marketing
- Corporate Identity
- Fashion
- Branding
- Illustration
- Creative Strategy
- Brand Development
- Creative Direction
- Vector Illustration
- Fashion Design
- Art Direction
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