Merve Aydin
Digital Marketing Communications Specialist @BASF
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WORK HISTORY
Digital Marketing Communications Specialist @BASF
DE
EDUCATION
TUM School of Management
Master's degree
Özyeğin Üniversitesi
Bachelor's degree
ABOUT MERVE AYDIN
Hi, I’m an all-around creative Marketing Specialist with 3+ years of experience in B2B and B2C marketing. With a Master\'s Degree in Management and Technology at TUM, I’ve worked with leading brands like Infineon Technologies, Danone, and Japan Tobacco International in the technology, automotive, and consumer goods industries.My expertise lies in driving lead generation and customer engagement through a mix of brand and content marketing; I’m passionate about creating and executing digital marketing campaigns that drive business growth. What I do best: Brand Marketing: Crafting brand identity, storytelling, and executing strategic marketing campaigns. Campaign Management: Executing multichannel campaigns, including web, social media, and email platforms. Content Creation: Developing visuals and written content, including emails, whitepapers, newsletters, blog posts, and social media posts for LinkedIn and Instagram. Data-driven Strategies & Campaign Analytics: Using tools like Tableau for KPI tracking and strategic decision-making. Community & Social Media Marketing: Engaging audiences and growing brand presence through multi-channel strategies. I thrive in international environments, am culturally aware and adaptable.
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