Ayda Yorukoglu
Director, Communications and Personalization @TELUS
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WORK HISTORY
Director, Communications and Personalization @TELUS
Toronto, ON, CA
I lead TELUS’s enterprise wide 1:1 communications strategy and execution across channels, covering both marketing and servicing. My focus is on orchestrating and personalizing communications to drive ROI, strengthen customer relationships, and improve sales performance and customer experience.My work focuses on:* Managing the strategy and end-to-end execution of 1:1 customer communications across digital and traditional channels, ensuring consistency and personalization at scale.* Bringing marketing and servicing communications together to create a more connected, customer-first experience.* Partnering with product and technology teams to evolve TELUS’s marketing technology ecosystem and define the long-term roadmap for personalization.* Leading the orchestration of customer communication journeys, aligning business goals with customer needs to maximize engagement and outcomes.* Driving innovation in customer experience by using data, automation, AI, and decisioning tools to deliver relevant, timely, and coordinated interactions.
EDUCATION
Kabataş Erkek Lisesi
High School, Science
Bilkent University
Bachelor's degree, Industrial Engineering
ABOUT AYDA YORUKOGLU
I’m a customer-obsessed leader with 15+ years of experience driving growth and transformation across Telecommunications, Banking, and Insurance. My passion is putting customers at the center - using data-driven insights to design seamless and personalized experiences that drive business results. What sets me apart is not just defining the “what” but delivering the “how” - solving complex challenges across people, processes, and technology at scale.At Vodafone, I led a major digital and MarTech transformation, shifting from traditional campaigns to always-on personalized engagement - boosting response rates 5x and increasing ARPU by 7%. I also built a digital acquisition channel from scratch, growing share from under 1% to over 50% and reducing costs by 31%. At TD, I defined enterprise-wide AI/ML-powered personalized customer engagement strategies by adapting my learnings to the North American market, delivering measurable impact across consumer, wealth, and insurance businesses. Earlier in my career, I became one of Accenture’s youngest managers, leading transformation programs across Europe and the Middle East - an experience that shaped my approach to strategy, problem‑solving, and execution.I create environments where people feel trusted, inspired, and empowered to do their best work, building agile teams that experiment, learn fast, and deliver with shared purpose. My aspiration is creating experiences customers truly love and deliver real business impact in the AI and GenAI era.
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