Alba Castro
Digital Innovation I Digital Product Growth I Customer-Centered Experiences
- Role
- Product Owner, Digital Innovation at Mary Kay Global
- Location
- Dallas-Fort Worth, TX, US
- LinkedIn followers
- 500 followers
General Business & ManagementView LinkedIn profile
Experience
Product Owner, Digital Innovation
Sep 2017 — Present
Education
Texas State University
BBA, Marketing, Latin American Business
1999 — 2003
The University of Texas at Arlington
Masters, Market Research
2004 — 2006
Skills
- Focus Groups
- Competitive Analysis
- Customer Insight
- Marketing Communications
- Consumer Behaviour
- Marketing
- Brand Management
- Marketing Strategy
- Analytics
- Data Analysis
- Brand Development
- Segmentation
- Market Research
- Quantitative Research
- Marketing Research
- Spss
- Market Analysis
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