Ayaz Sukhla
Senior Digital Marketing Manager IDFC FIRST Bank
- Role
- Senior Digital Marketing Manager at IDFC FIRST Bank
- Location
- Mumbai, MH, IN
- LinkedIn followers
- 500 followers
About Ayaz Sukhla
I am a digital marketing professional with nearly 8 years of experience, specializing in SEO, content marketing, and ASO, particularly within the BFSI sector. Currently, I serve as the Group Head at Performics, where I lead a talented team in driving innovative strategies that enhance organic growth and client satisfaction. My expertise lies in advanced SEO, data analytics, and conversion rate optimization, which allows me to create high-impact digital marketing strategies that significantly boost user engagement and conversion rates.Throughout my career, I have successfully led high-performing teams with a collaborative and growth-oriented approach, fostering an environment of innovation and continuous professional development. I take pride in my ability to leverage advanced analytical tools and market insights to craft data-driven marketing strategies that align with business goals and audience needs. My most notable achievements include a 25.5% increase in conversion rates for HDFC ERGO\'s Car Insurance LOB page and a remarkable 38.3% uplift for the Health Insurance LOB page.
Experience
Senior Digital Marketing Manager
Jan 2026 — Present · Mumbai, IN
Education
SBM, NMIMS, Mumbai
Master of Business Administration - MBA, Marketing
SVKM's Narsee Monjee Institute of Management Studies (NMIMS)
Master of Business Administration - MBA
2017 — 2019
MCT's Rajiv Gandhi Institute Of Technology
Bachelor of Engineering (B.E.), Computer Engineering
2010 — 2015
MCT's Rajiv Gandhi Institute Of Technology
Bachelor of Engineering - BE, Computer Engineering
Skills
- Microsoft Word
- Corel Draw
- 3ds Max
- C
- Microsoft Office
- Illustrator
- Photoshop
- Indesign
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