Ayat Shukairy

Co-Founder at Invesp | Hope is not a strategy: Throwing things on your site and praying it sticks will not yield results

Role
Co-founder Managing Partner at Invesp
Location
Chicago, IL, US
LinkedIn followers
500 followers
Advertising & MarketingView LinkedIn profile

About Ayat Shukairy

I am a Co-founder at Invesp, and the one and only Queen of CRO. I post daily content on Linkedin about marketing strategies, experimentation, and conversion optimization.Like the content? Connect with me or follow me.I have helped hundreds of well-established brands (eBay, 3M, The Special Olympics, and many others) and fast-growing startups increase their sales through AB testing & experimentation.I share my thoughts and observations abt marketing and business strategy in conferences around the world such as inbound, SMX, SES, Internet Retailer, and many others. I have spoken at many conferences around the world on marketing, strategy, experimentation programs, and customer experience.I blog on can buy my book from current role: Invesp is one of the first conversion optimization companies in North America. Currently. I am the brains behind the Client Services Group. I plan and oversee projects for the top online brands. Our goal is to help them improve revenue, increase conversion rates, and achieve higher customer retention.I am also the co-founder of FigPii: all-in-one conversion optimization platform. My responsibilities at this point in the company\'s inception range from marketing activities, storyboarding and planning tool details and specifics, implementation oversight, and customer onboarding.

Experience

  1. Co-founder Managing Partner

    Invesp

    Aug 2005 — Present · Detroit, MI, US

    invesp is an online marketing and conversion optimization company. We help businesses increase their online conversion with our unique framework implementation. Our clients have seen upwards of 200% increase in conversion.

Education

  • Oakland University

    BS

    1998 — 2002

  • Oakland University

    Bachelor of Science (BS)

    1998 — 2003

Skills

  • Sem
  • Usability Expert
  • Online Marketing
  • SEO
  • Ppc
  • Conversion Optimization
  • Social Media
  • Advanced Analytics
  • Content Strategy
  • Business Development
  • Analytics
  • E-Commerce
  • Management
  • Usability
  • Social Media Marketing
  • Online Advertising
  • Digital Strategy
  • Marketing

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Ayat Shukairy — Co-founder Managing Partner at Invesp in Chicago, IL, US | Unifers