Ayanna Wargo-Sendze

Campaign Marketing Analyst @ Road Scholar | COOP Alumna | Passionate about empowering underserved communities

Role
Campaign Marketing Analyst at Road Scholar
Location
Houston, TX, US
LinkedIn followers
500 followers
Advertising & MarketingView LinkedIn profile

About Ayanna Wargo-Sendze

As a Campaign Marketing Analyst, I leverage my extensive Excel expertise to optimize…

Experience

  1. Campaign Marketing Analyst

    Road Scholar

    Aug 2023 — Present · Boston, MA, US

    Conduct comprehensive performance evaluations of marketing campaigns across diverse channels (email and print) utilizing Microstrategy, leading to insights and trends that significantly enhance enrollment rates· Develop efficient targeting flowcharts for campaigns using Unica, yielding a substantial reduction in marketing expenditures· Deploy email campaigns using Responsys, effectively reaching a broad audience of over recipients, showcasing the ability to resonate with diverse target segments, thereby enhancing overall brand awareness and customer interaction

Education

  • COOP Careers Fellowship

    Digital Marketing Apprenticeship

  • California State University, Fresno

    Bachelor of Science - BS, Business Administration, Marketing

  • Ohlone College

    Business Administration and Management, General

    2016 — 2019

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Ayanna Wargo-Sendze — Campaign Marketing Analyst at Road Scholar in Houston, TX, US | Unifers