Ayanna Lawrence
Content Manager, Digital & Cross-Channel | Healthcare Storytelling | Editorial Strategy
- Role
- Group Copy Supervisor at 21grams
- Location
- Brooklyn, NY, US
- LinkedIn followers
- 500 followers
About Ayanna Lawrence
Award-winning digital content manager with a journalism background and a poet’s heart. 5+ years of experience translating clinical data into human-first storytelling for patients, caregivers, physicians, and payers. Leads creative teams to deliver scalable, compliant cross-channel content that drives brand awareness, engagement, and business growth. Guided by a deep interest in patient experience, health literacy, and equity.
Experience
Group Copy Supervisor
Apr 2025 — Present · New York, NY, US
Owned the strategy and execution of cross-channel content for 10+ enterprise healthcare accounts (>$1M ARR), managing 2 writers and coordinating 20+ cross-functional stakeholders across creative, strategy, clinical, and production teams.•Translated clinical data into patient, caregiver, and physician-facing content (emails, websites, social media) while enforcing editorial governance and ensuring medical-legal-regulatory compliance.•Led end-to-end production for patient storytelling initiatives, including an award-winning patient testimonial video (2023 Clio Health Award, 2023 Creative Floor Healthcare Award, 2023 MM+M nomination) that generated paid social views. •Prioritized content topics based on audience insights and analytics to support product, marketing, and brand goals.
Education
ONE School
Online Mentorship Program, Advertising
East Stroudsburg University of Pennsylvania
Bachelor of Arts - BA, English (concentration in Professional and Digital Media Writing); Minor in Graphics & Web
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