Ayanna Alex
Director, Digital Marketing Technology @Fannie Mae
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WORK HISTORY
Director, Digital Marketing Technology @Fannie Mae
Washington, DC, US
EDUCATION
University of Phoenix
Master of Business Administration - MBA
Virginia Tech
B.S., Psychology
ABOUT AYANNA ALEX
Seasoned digital marketing and web technology leader with deep expertise in leading enterprise-level website transformation initiatives and optimizing complex digital ecosystems. Adept at modernizing and integrating content management systems (CMS), customer relationship management (CRM) tools, and marketing automation platforms to enhance operational efficiency and enable seamless user experiences. Proven track record of guiding cross-functional teams through large-scale digital overhauls, aligning technology with strategic business goals. Skilled in leveraging behavioral analytics, A/B testing, and advanced performance metrics to inform decision-making and drive continuous improvement. Experienced in managing multi-million-dollar budgets and delivering impactful digital solutions that support growth and scalability.
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