Ayan Rakshit

About Ayan Rakshit

Completed Bachelor of Technology in Computer Science and Engineering with over 10 years of experienced on IT SEO Strategy Consulting and Analytics. Skilled in marketing the clients’ business to achieve objectives such as lead generation, high online visibility, online brand positioning and online reputation management. Experience in handling clients for overall digital marketing strategies involving SEO, SMO, SMM, PPC, Content Strategy, Landing-Page Optimization, Link-Building and so on. Good Leadership and Management Qualities exhibited throughout. Exposure of working with clients from India, US, UK, Canada & Australia and handling marketing & promotional activities. Experienced in client facing roles, working in highly adaptable, confidential and discreet work environment, good inter-personal relationships and believes in teamwork. Devising web-marketing strategies that have elevated brands from relative obscurity, generated leads and increased profits in competitive markets. Developing content initiatives to launch blogs, video content and social media profiles in order to generate thought leadership and significant inbound marketing results. Analyzing and researching keywords related to client’s website through keywords research tool. Conducting competitor analysis to identify improvements as well as increase visibility and rankings. Ensuring continued success of lead generation, delivering strong profits and Return on Investment to the business.

Experience

1. Seo & Digital Marketing Manager

   Digital Aptech

   Feb 2023 — Present · Kolkata, IN

   Conduct comprehensive keyword research to identify high-value, relevant keywords for targeted optimization. Optimize website content, including meta tags, headings, and on-page elements, to improve search engine visibility and user experience. Perform technical SEO audits to identify and resolve issues that may hinder search engine crawling and indexing. Develop and execute link-building strategies to increase the website\'s authority and domain relevance. Monitor website performance using SEO analytics tools, such as Google Analytics and Google Search Console, and provide regular reports on key metrics and insights. Proficient in utilizing various SEO analytics tools, such as Google Analytics, Google Search Console, and SEMrush, Ahrefs, SimilaeWeb, to monitor website performance, track key metrics, and provide insightful reports to clients. Oversee paid advertising campaigns, such as Google Ads, social media ads, and display ads, to drivetargeted traffic and generate leads. Develop & manage proper website & content strategy for Structured Data Implementation, GoogleSnippet & Google News. Monitor and analyze key performance indicators (KPIs) to measure the effectiveness of digital marketing initiatives and make data-driven decisions for optimization. Develop and manage digital marketing budgets, ensuring efficient allocation of resources to maximize ROI and achieve business objectives. Conduct regular website audits to identify and fix technical SEO issues, such as broken links, duplicatecontent, and page load speed optimization. Stay updated with search engine algorithm changes, industry trends, and emerging SEO techniques, and implement necessary adjustments to strategies.

Education

• West Bengal University of Technology, Kolkata

  Bachelor of Technology (B.Tech.), Computer Science and Engineering

  2008 — 2012

• West Bengal Council of Higher Secondary Education

  Higher Secondary, Science

  2005 — 2007

• West Bengal Board of Secondary Education (WBBSE)

  Secondary, General Studies

  1999 — 2005