Ayan Nandi

About Ayan Nandi

Currently leading CX & Retention strategies for PUMA India, bringing over 16 years of…

Experience

1. Heading Retention and Crm Strategy

   PUMA Group

   Oct 2022 — Present · Bengaluru, IN

   Spearheaded the comprehensive evaluation, selection, and integration of a new CRM tool, replacing an ineffective global platform with a solution tailored for the Indian market.* Negotiated contracts and pricing with multiple CRM vendors, ensuring optimal commercial terms.Defined project scope, developed and signed the Statement of Work (SOW), ensuring alignment on deliverables and timelines.* Managed cross-functional teams for seamless data migration, system integration, and user training, ensuring smooth go-live of the new system.* This project drove improved business performance by enhancing CRM efficiency, customer engagement, and reporting capabilities, resulting in better decision-making and increased customer retention.* Introduced new communication channels like WhatsApp and RCS for PUMA India & automated journeys for both online and offline businesses.* Boosted CRM contribution from 1.5% to 9%, while driving 44% & 71% YoY growth in online & offline revenue, and a 60% increase in CTR through precise segmentation, targeted communications, and effective strategies.

Education

• Priyadarshini College of Engineering and Architechture

  Bachelor’s Degree, Electrical, Electronics and Communications Engineering

  2006

• St. Xavier's College (Autonomous), Kolkata

  High School Completion, Science Major

• Robert Gordon University

  Master's degree, Business Administration and Management, General

  2009

Skills

• Management
• Client Services
• Retail Operations
• Performance Management
• Business Analysis
• Customer Relationship Management (Crm)
• Strategy
• Sas Programming
• Sales
• Analytics
• Team Management
• Retail Sales Analysis
• Business Development
• R
• Tableau
• People Management