Ayan Mullick

About Ayan Mullick

Hey, I am Ayan currently working in Kantar as a Associate Research Manager with expertise in Primary quantitative research (Brand tracking, Product testing, Concept testing), Data Analysis and Secondary research for various FMCG clients. I\'m always passionate about Market Research. A person who enjoys working with numbers, a keen observer who can effectively manage competing priorities and can perform under pressure. Professional Summary: ‍Hands-on experience in Market Research, Primary Quantitative and Secondary Research.‍Hands-on expertise in carrying out Data Analysis. ‍ Competency in Microsoft applications including Word, Excel, PowerPoint & Outlook. ‍Experienced in creating and delivering dashboards using BI tools - PowerBI & Tableau‍ A strong business sense & critical thinking mindset with the ability to work equally well within a team and independently with minimal supervision.‍Prior to Praxis Business School, Ayan was a Crash Analyst at JP Research based in Kolkata, worked cross-functionally with business roles, technical roles ( Government officials and various automotive clients on Business Intelligence, and other Data-to-Insights initiatives ). Used to collect and analyze real road accident data to reconstruct crashes, improve outcomes and solve problems in the accident research of project RASSI (Road Accident Sampling System - India)I also completed higher studies (PGP) in Business Analytics from Praxis B-School, Kolkata. My major area of interest was Market Research and statistics with deep expertise in Primary Quantitative Research and Secondary Research. Passionate about developing scalable market research studies for strategic brand management in the FMCG sector. Furthermore, I had actively volunteered for several NGOs, which helped me build empathy, compassion, and a desire to positively impact society.‍Feel free to connect at a••••••••@gmail.com. I am always up for a coffee chat.

Experience

1. Associate Research Manager

   Kantar

   Oct 2024 — Present · Kolkata, IN

   Spearhead the development of proposals and design of questionnaires to ensure project alignment with client objectives- Collaborate with the Fieldwork team to coordinate seamless data collection processes- Leverage in-house software Magic, Excel, and SPSS for comprehensive data analysis- Deliver insights and findings through professionally crafted PowerPoint presentations, ensuring clarity and actionable recommendations

Education

• MCKV Institute of Engineering

  Bachelor of Technology - BTech, Mechanical Engineering

  2014 — 2018

• Praxis Business School

  Post graduate program, Business Analytics ( Data Science)

• The Indian Institute of Social Welfare & Business Management

  Advance Diploma, Fire Safety and Management

• Howrah Zilla School

  WBCHSE, Science