Ayan Mukherjee

WORK HISTORY

EDUCATION

SKILLS

ABOUT AYAN MUKHERJEE

I am a Passionate Marketer by Profession.I have 22 yrs+ of Rich Cross-Industry Experience in Brand & Marketing Operations including ATL, BTL, Digital, SMM, Trade Marketing, Data Analytics, Creative & Video Production, NSO, NPD & Research, Consumer Driven Activations, E-Com/Q-Com etc. across various industries like Telecom, DTH, F&B and FMCG and across varied geographies of India.Over the period of my corporate career, I have trained and developed myself to Adapt to all types of situations and industries where my expertise and experience can be used to Solve Sritical Issues related to Marketing and Brand which are aligned to the Organisational Objectives and Revenue Impacts.I am a Data Driven Analytical person by nature where I critically and deeply analyse my Sales & Business Data before acting on any Marketing Operations as I feel every penny I spend should be counted for and gives maximum ROI. I keep a control on the cost so that alongwith Top Line Growth, my Bottom Line is also maintained.Every Marketing Intervention is a Learning Opportunity for me from where I analyse the outcome with an eye for details and act accordingly.If it is a New Industry for me, I try to Learn from the Team, Trade and Seniors very quickly so that I am Plug-n-Play ready from the very 1st Day of my Joining.I love to stay in the market, engage with my Channel Partners and Consumers and regularly update myself and keep myself abreast on the Current Opportunities and Tools of engagement.Although I am a Team Player, I am equally an Individual Contributor to my Role. I love to grow myself and lead my team to grow as well.My experience with the various industries so far has provided me with an opportunity to learn and execute the perfect way of handling the Business Objectives across various channels formats depending on the Product / Service where Brand & Marketing has majorly the following roles (but not limited to):• Brand Development & Positioning• Marketing Campaign Planning & Execution (Traditional + Digital)• Product Portfolio Growth & NPD through Research• Sales Support & Market Share Growth & Expansion including NSO • Trade Marketing & Retail Activation• Digital & Social Media Marketing• Budgeting (AOP), Cost Control & ROI Management• Leadership & Team Management• Managing External Partners / AgenciesI have so far demonstrated Significant Contribution towards the Marketing & Brand Function which are aligned with the Business & Revenue Growth and Impacts of the esteemed organisations which I have worked with.