Ayan McCardell

Team Supervisor for Marketing and Promotions at the Department of Wellness and Recreation @Delaware State University

Dover, DE, US

Developed and executed a comprehensive social media marketing strategy, resulting in an increase in online engagement and an overall rise in event attendance over the academic year.Collaborated with cross-functional teams to create visually appealing promotional materials, leading to an improvement in the effectiveness of marketing collateral as measured by participant feedback.Utilized data analytics to assess the impact of marketing campaigns, producing monthly reports that facilitated data-driven decision-making and improved future promotional strategies.