Ayan Maiti
CRM Product Marketing | Growth & Retention Marketing | Loyalty Strategy | Funnel Improvement | Digital Marketing | Program Management
- Role
- Assistant Product Marketing Manager at Flipkart
- Location
- Bengaluru, KA, IN
- LinkedIn followers
- 500 followers
About Ayan Maiti
Strategic Product Marketing Managers leverage data-driven insights and innovative CRM…
Experience
Assistant Product Marketing Manager
Feb 2025 — Present · Bengaluru, IN
Go-to-Market (GTM) Strategy & Product Launch- Led end-to-end GTM for new ad products (e.g, KW Planner, ANPL), driving 30% MoM adoption among Tier 1 and 2 sellers- Reduced new user campaign setup time by 50% and decreased launch-related support tickets by 20-30% by developing comprehensive training and communication plans- Improved webinar attendance rates to 40-50%, with 10-15% of attendees adopting the new product.2. Product Positioning & Campaign Optimization- Defined product value propositions that increased the ad product adoption rate by 5% and added 500 new sellers monthly- Improved marketing channel CTR by 25% by creating high-quality creative briefs and tailoring messaging for diverse seller segments- Boosted average ad spend per user by approximately 3% through segmented and data-driven communications.3. Customer Education & Adoption- Developed and launched self-serve educational content (webinars, videos, playbooks) to improve first-time user campaign success by 15-25% and reduce advertiser churn by 5-7%- Increased the seller free ad credit offer opt-in rate from 15% to 65% by leveraging insights and optimizing the feedback loop.4. Data Analysis & Cross-Functional Collaboration- Synthesized user feedback and tracked key performance indicators (KPIs) to provide actionable insights that influenced the product roadmap- Collaborated with Product, Data, and Category teams to execute high-impact campaigns and ensure alignment across all marketing initiatives.
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