Ayan Ganguly
Trained Actor (Screen & Theatre) | Branding | Performance Based Content Curator for Meta and YT| Conversation Experience Analyst-Designer
- Role
- Head of Brand Voice at Tvarra
- Location
- Kolkata, WB, IN
- LinkedIn followers
- 500 followers
About Ayan Ganguly
Previously a Promotional Producer/Writer, crafting compelling, high-engagement content for digital series and audio formats.Experienced in creating high-impact user journeys, data-driven strategies, and promotional narratives across Meta platforms and beyond.CUX Designer-Analyst with a multidisciplinary background across conversation design, performance marketing, and content production.Skilled in Theatre, Market Research, Promotional Design, and Strategic Marketing.Academic foundation includes a Master’s in Media & Advertising from S.K. Somaiya Vidyavihar and a Bachelor’s from Presidency University, Kolkata.
Experience
Head of Brand Voice
Nov 2025 — Present · Mumbai, IN
Define and maintain Tvarra’s brand voice, tone and messaging across all channels.•Lead creative direction for campaigns, posters, banners and Amazon listing assets.•Use data-driven insights to plan regional Meta ad strategies and optimise performance spends.•Oversee photoshoots and campaign themes, ensuring strong visual and narrative consistency.•Manage Amazon presence including listings, A+ content and marketplace creatives.•Conduct research on women riders’ preferences and regional behaviour to shape positioning.•Ensure brand storytelling aligns with women’s mobility, safety and identity.•Optimise creatives using performance metrics to drive awareness and conversions.
Education
S K Somaiya Vidyavihars College of Arts Science & Commerce Vidyavihar Mumbai 400 077
Master of Arts - MA, Media and Advertisement
2020 — 2022
Presidency University
Bachelor of Arts, Sociology
2017 — 2020
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