Ayako Yokoo
Global Marketing Strategist & Digital Innovator | Integrated Digital | Proven Track Record in Driving International Campaign Success
- Role
- Lead, Global Digital Marketing Women s Training at Nike
- Location
- Portland, OR, US
- LinkedIn followers
- 500 followers
About Ayako Yokoo
As a creative marketing strategist with over a decade of experience at a leading global sports brand, I specialize in marrying global marketing strategies with local cultural insights to drive significant market impact. My tenure at the Nike\'s World Headquarters and various GEO teams has equipped me with a rich perspective on crafting and executing innovative marketing strategies worldwide.My track record includes leading pivotal projects like Hyper Court in the Philippines, GO BKK in Thailand, and the Tokyo Olympics campaign, each showcasing my ability to leverage consumer insights, data analytics, and a deep understanding of product value to enhance sales, lifetime value (LTV), membership growth, and brand engagement.I excel in navigating diverse cultural landscapes, having worked across multiple countries and with teams worldwide. This experience has honed my skills in flexibility, respectfulness, and global strategy execution, positioning me as a leader in creating marketing solutions that perfectly balance creativity, strategy, and data-driven decision-making.
Experience
Lead, Global Digital Marketing Women s Training
Apr 2022 — Present · Beaverton, OR, US
Lead Global Women\'s Seasonal Product and brand Marketing (owned, earned, paid), integrated digital consumer journey (website, email, App, retail, paid media, social, seeding, partnership)> increment of revenue by +38%(YOY), buying member +31%(YOY)- Lead Global Test & Learn (consumers & new innovation launch)
Education
Wharton Online
Certificate, Digital Marketing Certificate Program
Emerson College
Bachelor's degree, Media Art
Miami Ad School-Hamburg
Art Direction / Copywriting
Skills
- Illustrator
- Advertising
- Creative Direction
- Creative Strategy
- Art Direction
- Graphic Design
- Digital Media
- Typography
- Copywriting
- Concept Development
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