Axel G. Heyenga
Senior Transformation Director, Sto International @UiPath
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WORK HISTORY
Senior Transformation Director, Sto International @UiPath
Munich, DE
At UiPath, I play a pivotal role in implementing strategic initiatives that empower enterprises to leverage AI for optimizing complex business processes, with a strong focus on go-to-market (GTM) and value creation to impact the bottom line. I collaborate with diverse teams to integrate the UiPath Platform™, which uniquely combines controlled agency and developer flexibility, enabling organizations to scale automation confidently. Additionally, I help Sales and field teams excel in their sales motions by providing industry insights and uncovering tangible business value. Key responsibilities include- Developing and executing AI-driven GTM transformation strategies - Ensuring seamless integration of the UiPath Platform™- Collaborating with cross-functional teams to drive success- Supporting Sales and field teams with valuable industry insights and value levers for their customersRequired qualifications- Expertise in AI and automation technologies- Deliver Sales and Account acceleration by 2x- Proven experience in driving complex transformation projects- Excellent collaboration and communication skills- Ability to uncover and present real business value to stakeholdersAt UiPath, we foster a culture of innovation and collaboration, where every team member is empowered to make a difference and contribute to our shared success. If you are passionate about driving transformation and enabling businesses to achieve their full potential, we would love to hear from you.
EDUCATION
Kommunikations-Akademie Hamburg (KAH)
Marketing-Kommunikationswirt (KAH), Bachelor Marketing Communications
Wirtschaftsgymnasium Hamburg H19
Abitur, Abitur
Merced High School
HS Diploma
SKILLS
ABOUT AXEL G. HEYENGA
As Senior Transformation Director at UiPath, I contribute to advancing agentic automation by leveraging over a decade of expertise in sales excelleration and sales strategy development. Our team focuses on empowering enterprises to integrate AI-driven solutions that optimize business processes, ensuring measurable value and secure scalability. Previous leadership roles at Zuora and Adobe provided experience in digital transformation and subscription-based strategies across diverse industries, including automotive, retail, and manufacturing. My work revolves around enabling organizations to navigate complex challenges while fostering innovation and sustainable growth through transformative automation technologies.
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