Axel de Tilly
Ads Sales Executive | US & EU | ex-Google
- Role
- Senior Head of Branded Retail at Google
- Location
- Mamaroneck, NY, US
- LinkedIn followers
- 500 followers
About Axel de Tilly
Accomplished sales leader with 15+ years of growth trajectory at Google. Expert in full-funnel advertising strategies, strategic partnerships, and a deep understanding of the digital media landscape. Unique ability to develop win-win solutions in complex, multi-stakeholders sales situations. Passionate about fostering high-functioning teams and delivering exceptional value to brands and agencies. Skills: Revenue Growth, Strategic Sales Planning, Sales Operations, Data Analysis, Team Leadership, Strategic Thinking, C-suite Engagement, Communication Skills, Cross-functional Collaboration, Strategic Partnerships, Relationship Building, Deal Progression
Experience
Senior Head of Branded Retail
Sep 2021 — Present · NY, US
Lead a portfolio of retail advertisers and agencies across sports & fitness, fashion apparel, luxury, and toys industries with a mission to grow ads sales by +14% CAGR in post-pandemic demand decline context, i.e. a target of $380M in 2024- Grew portfolio from $190M/y in 2020 to $400M/y in 2024,+16% CAGR, beating targets and contributing to 46% of my organization’s growth over the last 3 years- Led cross-functional initiatives to improve pipeline processes and CRM tools efficiency resulting in an estimated time gain of 4 days per seller per quarter- Spearheaded the design and launch of my organization’s Go-To-Market strategy for 2024 key product initiative, generating $320 million in additional pipeline and projecting $80 million in incremental win- Built, currently manage and develop a high-performing team of 7+ consultative sellers with a 4.5 out of 5 average rating on People Manager Reviews over the last 3 years- Promoted to L7 Senior Manager in less than two years.
Education
ESSEC Business School
Bachelor of Business Administration (B.B.A.), Marketing
2000 — 2004
Skills
- Mobile Devices
- Campaign Management
- Ppc
- Marketing
- Remarketing
- Business Development
- Digital Marketing
- Online Marketing
- Mobile Search
- Web Analytics
- Advertising
- Behavioral Targeting
- Online Advertising
- Sem
- Mobile Marketing
- Display Advertising
- Marketing Strategy
- Digital Strategy
- Google Adwords
- Affiliate Marketing
- Performance Based Marketing
- Lead Generation
- Search Advertising
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