Ashleigh Woodard

Senior Business Analyst Apple, Inc @Red Oak Technologies

Austin, TX, US

Digital Asset Management (DAM) Consultant supporting Apple’s digital ecosystem in Austin, TX. In this role, I help manage and optimize the lifecycle of digital assets to ensure teams can efficiently discover, access, and use brand-approved content across the organization.My work focuses on structuring and governing digital content through strong metadata and taxonomy frameworks that improve searchability, consistency, and usability. I collaborate with cross-functional teams to establish governance standards, manage user permissions, and maintain asset lifecycle processes—from ingestion and approval through archiving and version control.I also support system administration, user onboarding, and training to drive adoption of DAM tools and workflows. By analyzing asset usage and user behavior, I help identify opportunities to improve asset performance, streamline workflows, and ensure brand and rights compliance across digital channels.Core focus areas include metadata modeling, taxonomy development, asset governance, user enablement, and digital asset lifecycle management.

Georgia Southern University

B.A., Cultural Anthropology

Georgia State University

Masters, Medical Anthropology