Allie Whitefleet

About Allie Whitefleet

I\'m a product and UX leader who helps teams figure out what actually matters — and then build it. I love working on teams creating brands, experiences, and products that are simple, helpful, and fun.Three things I\'m focused on in my work: understanding people and what drives their decision making; building things that work well; linking goals to clear strategies and action plans.My career has taken me from international nonprofits to high-growth startups to a national convenience retailer. Along the way I\'ve built prioritization frameworks, research practices, launched mobile apps, redesigned a loyalty program, and even personally interviewed 50+ incredible business thought leaders, CEOs, and founders of companies like Netflix, YouTube, WholeFoods, and Rent the Runway. ¡Bilingüe!

Experience

1. Experience Strategy & Research Lead

   Wawa, Inc.

   Apr 2022 — Present · Media, PA, US

   leads strategic shaping, solution exploration, and wireframing on new initiatives- directs digital experience research and testing practices across e-comm channels- leads digital menu merchandising optimization and strategy- conducts annual large-scale omnichannel shopping and customer discovery

Education

• Loyola University Maryland

  Bachelor of Business Administration (BBA), International Business

  2008 — 2012

• IE Business School

  Master of Business Administration - MBA, Business Administration, Management and Operations

  2017 — 2018

Skills

• Program Development
• Nonprofits
• Nonprofit Organizations
• Social Media
• Website Design
• Program Coordination
• Service Coordination
• Volunteer Management
• Database Management
• Community Outreach
• Community Development
• Latin American Studies
• Event Planning
• Photoshop
• Project Coordination
• Public Speaking
• Microsoft Publisher
• Spanish
• Fundraising
• Spanish-Speaking
• Photography
• Teaching
• Microsoft Office