Anna Peterson
Senior Vice President, Public Relations @The Zimmerman Agency
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WORK HISTORY
Senior Vice President, Public Relations @The Zimmerman Agency
SKILLS
ABOUT ANNA PETERSON
Seasoned communications professional with 15 years of Agency experience in public relations, strategic communications and brand partnerships. Having successfully spearheaded editorial, promotional and integrated marketing programs for national consumer brands plus an array of travel + hospitality accounts, ranging from internationally acclaimed hotel brands and destination marketing organizations to more than 50 individual properties (branded and independent) domestically and internationally. Anna knows how to get brands noticed and what it takes to earn explosive exposure for clients in today’s changing media landscape. Consistently recognized as a leader with a record for success, Anna is always challenging her team and clients alike to look for new approaches to create \'better than expected\' results.In her current position, as Senior Vice President Public Relations at The Zimmerman Agency, Anna plays a key role in directing day-to-day client interaction, crisis communication, creative ideation, developing strategic campaigns and initiatives aimed at heightening awareness and conscious consideration to drive demand, increase business and bottomline revenue for clients.
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