Allen Wastler

About Allen Wastler

I’m a digital content professional with extensive experience establishing digital business content operations, managing editorial staffs and systems, implementing SEO procedures, AI adoption and governance, and integrating multi-platform content offerings in both corporate and news media environments.My skills and experience include. • News and editorial staff management • Content marketing, development and production • Audience analysis with various web analytics • SEO practices and procedures • AI adoption and governance • Audience development • Customer engagement and conversion tactics • Content strategies for sales and advertising campaigns • Financial industry research, coverage, and analysis • Site re-launches and new CMS adoptionI currently oversee the editorial content creation and calendar for a Fortune 100 company, coordinating with other corporate departments to engage and inform digital audiences and potential customers. I manage writers, freelancers and production staff, editing their contributions as well as writing my own material.Previously I managed news websites at CNBC and CNN, establishing a track record of journalistic performance, audience growth, and award-winning articles and videos. My experience includes digital, newspapers, magazines, radio and TV (both in front and behind the camera). I\'ve handled numerous site re-launches and have experience with multiple CMS systems.I have deep experience moving established corporate and journalistic brands into the multi-platform future. I\'ve put together powerful content teams and established processes and benchmarks that made them sustained, successful enterprises. Along with editorial craftsmanship, I\'ve worked with writers and editors on SEO practices and social tactics to extend audience reach, establish empathy for readers, and build followings. In addition I\'ve coordinated with audience development and digital sales programs and partners to further business goals and hit organizational targets.

Experience

1. Head of Digital Content

   MassMutual

   Jan 2016 — Present

   Responsible for building the digital content library for MassMutual\'s Web site and defining the company\'s content strategy to engage and educate consumers about financial needs and MassMutual\'s solutions. Duties include managing editorial staff and contributors, managing freelance budget, and executing on SEO and Social Media strategies and using various Web analytics to analyze and test results.

Education

• The Johns Hopkins University

  BA, Writing

  1982 — 1984

• University of California, Davis

  SEO Specialization

  2016 — 2016

• University of San Francisco

  MBA, Business Administration, Management and Operations

  1991 — 1994

Skills

• Ap Style
• Content Strategy
• Blogging
• Web Content Writing
• New Media
• Operations Management
• Editing
• Social Media
• Media Relations
• News Writing
• Business Journalism
• Newspapers
• Web Content
• Television
• Copy Editing
• Content Management
• Press Releases
• Digital Media
• Writing
• Video Production
• Online Journalism
• Editorial
• Video
• Publications
• Management
• Newsroom Management
• Copywriting
• Journalism
• Magazines
• Breaking News
• Broadcast Television
• Publishing
• Storytelling
• SEO
• Content Development
• Broadcast Journalism
• Feature Articles
• Online Publishing