Pallavi Awasthi

About Pallavi Awasthi

10 years of experience out of which 8+ Years of Product Management building Global B2B SaaS products for Enterprise and SMB- Owned strategy, roadmap, adoption and GTM for 4 Martech products in 2 Global SaaS companies- Led 0 -> 1 end-to-end research, discovery, design, development, launch, onboarding & growth - Product leader with a proven track record in driving strategy & execution for fast-growing, customer-focused, innovative products and teams.Marketing Technology Products built and scaled:Marketing Cloud:$120M and growth rate of 35% YoY- Content Marketing - Social Media Marketing & AdsMulti-channel Marketing Automation: 0 to 1100+ customers in 1.5 years - Email Marketing - SMS Marketing - WhatsApp Marketing Core competencies- Expertise in 0 to 1 - Building and Launching Products that Customers Love- Product Vision and Strategy- Product Roadmap Planning & Execution- Product Lifecycle- B2B SaaS Enterprise & SMB- GenAI | LLM | Machine Learning- MarTech - Go-to-Market Strategy, Positioning and Messaging- SaaS Pricing & Packaging- Competitor Research - Product Analytics- Sales Enablement- Business Intelligence & Customer Discovery- UX Wireframing- User Onboarding & Product AdoptionMy work values are- Know your CUSTOMERS - Obsession with Customer Value- OWN and DELIVER End-to-End- Execute & Move Fast- Communicate effectively- Collaborate to grow

Experience

1. Group Product Manager

   Bird

   Mar 2024 — Present · Gurugram, IN

   Leading product development, growth and GTM for Marketing Automation products (Email marketing, SMS Marketing & WhatsApp Marketing). Scaled to first 100 customers achieving product-market fit for the new marketing platform Implemented continuous customer feedback loop for driving further growth & retention Directed competitive take-out strategy against top 3 competitors building key differentiation

Education

• Indian Institute of Technology (Indian School of Mines), Dhanbad

  Bachelor of Technology (B.Tech.), Electrical Engineering

  2009 — 2013

• Sri Sathya Sai Vidya Vihar

  All India Secondary School Examination (AISSE) (10th), CBSE

  2005 — 2006

• Sri Sathya Sai Vidya Vihar

  All India Senior School Certificate Examination (AISSCE) (12th), CBSE, Science (PCM), Computer Science

  2007 — 2008

• Indian Institute of Management Ahmedabad

  Master of Business Administration (MBA), Business Administration and Management, General

  2015 — 2017

Skills

• Drama
• Microsoft Powerpoint
• Electrical Engineering
• Theatre
• Management Consulting
• Team Leadership
• Microsoft Excel
• Microsoft Office
• Project Management
• Management
• Marketing