Aaron Wasserman
Director of Marketing | 15+ Years | Luxury Travel, Automotive & Lifestyle Brands | Brand Growth, Digital Strategy, Two-time Emmy Winner
- Role
- Director of Product Marketing at Cox Automotive Inc.
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Aaron Wasserman
Dynamic marketing executive with 20+ years leading brand growth, digital innovation, and customer engagement across luxury travel, hospitality, automotive, and lifestyle industries. As a strategic VP/Director of Marketing, I specialize in building unforgettable brand experiences that drive loyalty, revenue, and global visibility. Industry Expertise: Luxury Hotels, Resorts, Travel Experiences, Lifestyle Brands, Automotive. Core Skills: Brand Development, Digital Marketing, CRM, Customer Acquisition, Partnerships, Content Strategy, Paid Media, SEO/SEM, Event Marketing, Supplier Relations. Proven Results- Drove 40% YoY revenue growth at Priceline through integrated brand campaigns- Expanded online customer base by 35% at Tauck using targeted digital programs- Increased social engagement by 350% at Protravel International with influencer and content partnerships- Passionate about translating brand vision into market leadership, and building teams that thrive in dynamic, customer-driven environments. Let’s connect to explore opportunities in luxury hospitality, travel, and premium lifestyle marketing.
Experience
Director of Product Marketing
Dec 2022 — Present · New York, NY, US
Education
Boston University
MS, Broadcasting and Communications
Syracuse University
BA, Political Science
MIT Sloan School of Management
Executive Education (Certificate), Management & Leadership
2014
Skills
- Online Marketing
- Content Development
- Strategic Planning
- Search Engine Marketing (Sem)
- Direct Marketing
- Digital Media
- Strategic Partnerships
- Interactive Marketing
- Digital Strategy
- Web Content
- Digital Product Development
- Web Analytics
- Integrated Marketing
- Sem
- Multi-Channel Marketing
- Web Project Management
- Online Travel
- Ppc
- Strategy
- E-Commerce
- Marketing Management
- Email Marketing
- Web Design
- Affiliate Marketing
- SEO
- Blogging
- Lead Generation
- Organic Search
- Brand Management
- Marketing Strategy
- Marketing Communications
- Google Analytics
- Social Media
- Analytics
- Search Engine Optimization (SEO)
- Competitive Analysis
- Start-Ups
- Management
- Team Building
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