Awanish Kumar

Visual Merchandising Head

Role: Visual Merchandising Head at Aditya Birla Fashion and Retail Ltd.
Location: Bengaluru, KA, IN
LinkedIn followers: 500 followers

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About Awanish Kumar

Innovative, experienced and results-driven brand environment/ visual merchandising manager with a demonstrated history of over 15 years working in the luxury, apparel and fashion retail industry. Proven expertise in crafting immersive brand experiences, leading cross-functional teams, and driving commercial success through strategic visual storytelling. Adept at aligning visual merchandising with brand DNA, customer expectations, and global retail standards.

Experience

Visual Merchandising Head
Aditya Birla Fashion and Retail Ltd.
Mar 2024 — Present · Bengaluru, IN

Education

National Institute of Fashion Technology India
Bachelor of design, Fashion and Lifestyle Accessories
2004 — 2008

Contact information

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Current company

Aditya Birla Fashion and Retail Ltd.

Retail Apparel and Fashion · 15K employees · Mumbai, Maharashtra, India

Aditya Birla Fashion and Retail Limited (ABFRL), part of the Aditya Birla Group, is India’s leading fashion powerhouse, offering a distinguished portfolio of renowned brands and retail formats, catering to multiple high-growth segments. As of Mar 31, 2026, the Company has presence across 1,273 stores spanning over 7.9 Mn sq.ft. retail space. ABFRL’s portfolio includes Pantaloons, one of India’s most loved fashion destinations, and OWND a growing retail format for GenZ and the youth. The Company also operates The Collective, who commands a dominant position as one of the country’s most influential multi-brand luxury retailers, with exclusive long-term tie-ups with global fashion brands including Ralph Lauren, Ted Baker and Fred Perry. ABFRL has also partnered with Paris based Galeries Lafayette to introduce a high-end luxury destination in India. ABFRL is a market leader in branded ethnic wear, its portfolio includes Jaypore and Tasva and it has forged strategic partnerships with India’s top designers such as Tarun Tahiliani, Sabyasachi, Shantnu & Nikhil and House of Masaba. Recently, the Company further expanded its ethnic wear leadership with the integration of TCNS brands, home to leading women’s brands W, Aurelia, Wishful, Elleven and Folksong. To address the evolving preferences of digitally native consumers, ABFRL is also building a portfolio of new-age, digital-first fashion brands under its tech-led venture TMRW. This platform collaborates with emerging entrepreneurs to co-create scalable fashion businesses in India’s rapidly expanding fashion ecosystem.

abfrl.com

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About Awanish Kumar

Experience

Visual Merchandising Head

Education

National Institute of Fashion Technology India

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