Awanish Kumar Singh

About Awanish Kumar Singh

Dynamic Sales Executive with 19+ years of proven success in leading operations across diverse regions, including Madhya Pradesh, Chhattisgarh, Odisha, Northeast India, and Uttar Pradesh. Expertise in managing large sales teams (130+ people), distributor networks (18 distributors), and an extensive customer base (2,100+), while executing impactful growth strategies that enhance market penetration, profitability, and brand visibility. Known for driving operational excellence, optimizing channel partner ROI, and fostering a results-oriented culture.Core Competencies: Strategic Sales Leadership: Orchestrated regional sales initiatives that accelerated market share growth and brand recognition. High-Performance Team Management: Cultivated and mentored top-performing teams, ensuring alignment with business objectives and increasing productivity. Market Growth & Penetration: Led successful market entry strategies and expanded brand footprint, solidifying competitive advantage. Cross-functional Synergy: Collaborated with marketing, operations, and logistics to implement effective campaigns and distribution strategies. Data-Driven Performance: Utilized KPI analysis to refine sales tactics, achieving and surpassing sales goals. Recognized for strong stakeholder relationships, optimizing channel performance, and driving significant market transformation.Career Milestones: All India Runner-up, Best Salesperson (FY06-07) for national sales performance. Best Self-Starter, Zone (2008-09) for driving substantial regional growth. National Distribution Champion (Q3 2012) and Regional Growth Champion (Q3 2012) for excellence in distribution and market expansion. Employee of the Year (2020) for outstanding leadership and results. Achiever Award & Team of the Year (2021) for significant business impact. Best Enabler Drive (FY22) and Best RSM, Sell-Out Drive & Best RSM, VT Portfolio (FY23) for continuous sales excellence.

Experience

1. Regional Sales Manager, Mpcg

   AkzoNobel

   Apr 2020 — Present · Indore, IN

   Lead and manage sales operations across key regions including MP, CG, and Odisha, overseeing a team of 130 salespeople, 18 distributors, and a customer base of 2,100+. Expertly handle channel management, ensuring strong ROI, business alignment, and driving distributor profitability. Lead market penetration and expansion initiatives, focusing on acquiring new customers, strengthening relationships with existing clients, and establishing a competitive market presence. Drive brand visibility and demand generation through targeted BTL activities and promotional campaigns. Continuously monitor sales performance and KPIs, implementing strategic adjustments to meet and surpass sales targets. Ensure operational excellence through strict adherence to SOPs, enhancing efficiency, consistency, and quality across all processes. Focus on team development and productivity, mentoring both direct and extended teams to foster skill enhancement and improved performance.

Education

• Motivational Pathway

  MBA, Marketing/finance

  2003 — 2005

• BPG College Kushinagar

  Bachelor of Science (B.Sc.), Mathematics and chemistry

  2000 — 2003

• Indian Institute of Management, Indore

  Certification in strategy and leadership, Strategic leadership

Skills

• Business Development
• Team Management
• Sales Operations
• Customer Relationship Management (Crm)
• Forecasting
• Distributed Team Management
• Negotiation
• Sales Management