Awadh Kishore

About Awadh Kishore

Online Marketing Expert with more than 14+ Years of relevant experience in search engine marketing, online marketing, search engine optimization, and online advertising. Specializing in online marketing of various businesses such as Health Care, Appliance, Travel Tourism, IT, web 2.0, E-commerce, news, I T. Focus on next-generation web marketing, search engine optimization, social media promotion techniques, web viral marketing, and new media businesses. Managed super low Acos of 5 to 11% on Amazon #AMS with 1500% ROI, and Google, social media Acos of 16% with ROI min 700 % for high-cost items. Taken lectures on \"Selling at Market place\" in as Industry specialist. Strategy making to achieve business goals Working out complete Digital Marketing Promotions/ E-Commerce Promotions Organic SEO - Search Engine Optimization Paid Ads (Adwords, Facebook, Yahoo Ads, Bing Ads) Youtube Optimization & Marketing Email Marketing (Sailthru, Klaviyo.com, Mailigen, Emarsys, Constant Contact, MailChimp) Social Media (Facebook, Instagram, Twitter, Linkedin, Pinterest) Affiliate / Alliances / Display (Taboola, Rakuten, Outbrain, MyShopping) Handling growth in B2C (Amazon/ Flipkart/ PayTM/Meesho/ 1mg/Snapdeal/Myntra/ Nykaa) Handling Ecommerce website & increasing revenue Setting team targets & getting things executed Paid advertising on Google & Social Media (1100% ROAS) Paid advertising on Amazon (900% ROAS) and Flipkart to increase sales & brand visibility Product shoots/ video/ lifestyle shoots Influencer marketing campaigns/ Audits/ affiliate program The primary focus on SEO maintains excellent knowledge of the major search engine algorithm and ranking systems. An excellent understanding of Web Analytics - Google Analytics, Omniture, Web Trends, etc. User Funnel Optimization: UI/UX, Web Engage, Conversion Rate Improvement, Landing Page Optimization, Responsive Website, Mobile AMP Conduct research and analyses using multiple tools, including SEOTOOLSet, Google Analytics, Moz, Adwords, Keyword search, etc, to draw insights and develop new strategies for improving rankings and conversions.

Experience

1. Digital Marketing Executive

   Kaff India

   Sep 2017 — Present · Gurgaon, IN

   Engaged in developing, implementing and managing online marketing strategies to create visibility, traffic and leads for online business of company which maximize profit, build brand image and assisted in cultivating long term relationship with the customers.\\\\n\\\\n Former job titles include Digital Marketing Manager, Online Marketing Manager, Internet Marketing Manager, SEO Manager, Senior Account Manager, SEO Consultant, SEO Team Leader, SEO Expert, SEO Specialist, Social Media Expert, PPC Manager (it\'s keyword stuffing for SEO;)\\\\n\\\\n Managing paid accounts of - Google Adwords, Yahoo, Bing and Facebook etc.\\\\n\\\\n Planning and execution of online promotion plans / strategies using online avenues and resources.\\\\n\\\\n Manage online promotional activities i.e. Google Merchant/Shopping, Product Feed Programs, Viral Marketing and Affiliate Programs etc.\\\\n\\\\n Research, analyze and monitor market trends and competitive environment.\\\\n\\\\n Track the performance of keywords, banner ads, and other marketing campaigns.\\\\n \\\\n\\\\n \\\\n \\\\n\\\\n \\\\n

Education

• Makhanlal Chaturvedi National University of Journalism and Communication, Bhopal

  BCA, Information Technology

  2003 — 2006