Alexander W.
Store Director @Peak Design
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WORK HISTORY
Store Director @Peak Design
San Francisco, CA, US
Directed the San Francisco and New York City Stores by building effective teams, exceeding KPIs, and offered stellar customer service.• Facilitated sales training and efficient inventory management resulting in a sales increase of 18% YOY.Key player in the successful launch of the New York Store by recruiting staff, sales + product training, client management and followup site visits. • Collaborated and communicated across several departments to ensure efficient product launches and accurate outward messaging for the Retail Team and Brand.• Spearheaded the development of the Retail Department’s protocols and SOPs through collaboration with other Retail Managers. Produced the first Retail Wiki via Notion. • Meticulously designed Retail’s first formal online training program for new sales associates and managers via Work Ramp.• Collaborated with the Environmental Designer to produce planogram SOPs. Designed customer-centric Visual Merchandising and various visual assets for the Retail Department.• Partnered with major brands to host monthly community events to expand the company’s community network and programming.
EDUCATION
California College of the Arts
Bachelor of Fine Arts, 1st Class Hons., Industrial and Product Design
Jamaica College, Jamaica W.I.
O-Levels & A-Levels, Science and Humanities | Grade 7-11
ABOUT ALEXANDER W.
I’m a strategic creative leader and photographer specializing in visual storytelling, brand identity, and experiential design. I craft immersive experiences that elevate brand impact and audience engagement by blending creative strategy, consumer insights, and design innovation.With a background in team leadership, business operations, and creative direction, I’ve successfully led high-performing teams and developed community strategies that increased foot traffic by 30%. My ability to merge artistic vision with strategy has also led to high-impact brand photography for clients like Miss Universe Jamaica and MACCO Caribbean.As I transition into Artistic Direction, I aim to create compelling brand experiences rooted in art, culture, and sustainability. Let’s connect and craft something impactful together!
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